When We Have to Ask

When We Have to Ask

Asking for a price adjustment never gets easier. How do we reach our long-time clients with that message? Thinking of the entire production region, we keep searching for the right words.

Q. “Selvedge” or “Selvage” — Which Is Right?

Q. “Selvedge” or “Selvage” — Which Is Right?

Q. “Selvedge” or “selvage” — which spelling is correct? A. Both are valid English spellings of the same word, both meaning the same thing — the self-finished edge of fabric, namely the edge produced by a shuttle loom on denim. In English, “selvedge” leans British, “selvage” leans American. Both appear in dictionaries. In Japanese katakana,…

Q. Why Is Japanese Selvedge More Expensive?

Q. Why Is Japanese Selvedge More Expensive?

Q. Why is Japanese selvedge fabric more expensive than overseas-made selvedge? A. The main factors break down into four: Slow production speedShuttle looms run at roughly 60–100 picks per minute. Modern air-jet looms run at roughly 700–1,500 picks per minute. To weave the same one meter, the shuttle loom takes more than ten times as…

What “Atari” Is Actually Hitting

What “Atari” Is Actually Hitting

Among denim fading vocabulary, the most commonly used in conversation is probably atari (literally, “hit”). One of the three big fade patterns alongside whiskers and honeycomb, but its definition is more ambiguous than the others. “Atari” refers broadly to phenomena where the surface of the fabric loses pigment locally through physical contact. Specifically: Where a…